{"id":235,"date":"2025-03-21T13:05:59","date_gmt":"2025-03-21T13:05:59","guid":{"rendered":"https:\/\/glowpax.top\/?p=235"},"modified":"2025-04-24T19:51:12","modified_gmt":"2025-04-24T12:51:12","slug":"topic-2-1","status":"publish","type":"post","link":"https:\/\/glowpax.top\/?p=235","title":{"rendered":"TOPIC 2.1"},"content":{"rendered":"\n

H\u00e3y B\u1eaft \u0110\u1ea7u V\u1edbi C\u00e2u H\u1ecfi T\u1ea1i Sao<\/strong><\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

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Cu\u1ed1n s\u00e1ch H\u00e3y B\u1eaft \u0110\u1ea7u V\u1edbi C\u00e2u H\u1ecfi T\u1ea1i Sao<\/em> c\u1ee7a Simon Sinek<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n v\u1ec1 l\u00e3nh \u0111\u1ea1o, kinh doanh v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng. Cu\u1ed1n s\u00e1ch gi\u1ea3i th\u00edch t\u1ea1i sao m\u1ed9t s\u1ed1 c\u00e1 nh\u00e2n v\u00e0 t\u1ed5 ch\u1ee9c th\u00e0nh c\u00f4ng v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c d\u00f9 h\u1ecd c\u00f3 c\u00f9ng ngu\u1ed3n l\u1ef1c, t\u00e0i n\u0103ng v\u00e0 \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng. C\u00e2u tr\u1ea3 l\u1eddi n\u1eb1m \u1edf vi\u1ec7c h\u1ecd lu\u00f4n b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e2u h\u1ecfi “T\u1ea1i sao” (WHY)<\/strong>.<\/p>\n\n\n\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng b\u00e0i h\u1ecdc quan tr\u1ecdng t\u1eeb cu\u1ed1n s\u00e1ch.<\/p>\n\n\n\n

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1. Nguy\u00ean t\u1eafc V\u00f2ng tr\u00f2n v\u00e0ng (The Golden Circle)<\/strong><\/h2>\n\n\n\n

Sinek gi\u1edbi thi\u1ec7u m\u00f4 h\u00ecnh V\u00f2ng tr\u00f2n v\u00e0ng (The Golden Circle)<\/strong> \u2013 m\u1ed9t c\u00f4ng th\u1ee9c gi\u00fap c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00e0 l\u00e3nh \u0111\u1ea1o truy\u1ec1n c\u1ea3m h\u1ee9ng:<\/p>\n\n\n\n

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  • WHY (T\u1ea1i sao)<\/strong> \u2013 L\u00fd do t\u1ed3n t\u1ea1i c\u1ee7a t\u1ed5 ch\u1ee9c? \u0110\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y h\u1ecd l\u00e0m \u0111i\u1ec1u h\u1ecd l\u00e0m?<\/li>\n\n\n\n
  • HOW (Nh\u01b0 th\u1ebf n\u00e0o)<\/strong> \u2013 C\u00e1ch h\u1ecd th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3? Quy tr\u00ecnh ho\u1eb7c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a h\u1ecd?<\/li>\n\n\n\n
  • WHAT (C\u00e1i g\u00ec)<\/strong> \u2013 S\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 h\u1ecd cung c\u1ea5p?<\/li>\n<\/ul>\n\n\n\n

    V\u1ea5n \u0111\u1ec1 c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p:<\/strong><\/h3>\n\n\n\n

    H\u1ea7u h\u1ebft c\u00f4ng ty v\u00e0 c\u00e1 nh\u00e2n \u0111\u1ec1u b\u1eaft \u0111\u1ea7u t\u1eeb C\u00c1I G\u00cc<\/strong> (WHAT), sau \u0111\u00f3 m\u1edbi ngh\u0129 \u0111\u1ebfn NH\u01af TH\u1ebe N\u00c0O<\/strong> (HOW) v\u00e0 T\u1ea0I SAO<\/strong> (WHY). Nh\u01b0ng nh\u1eefng c\u00f4ng ty th\u00e0nh c\u00f4ng nh\u1ea5t \u0111\u1ea3o ng\u01b0\u1ee3c quy tr\u00ecnh n\u00e0y<\/strong> \u2013 h\u1ecd b\u1eaft \u0111\u1ea7u v\u1edbi T\u1ea0I SAO<\/strong>.<\/p>\n\n\n\n

    \ud83d\udca1 V\u00ed d\u1ee5:<\/strong> Apple kh\u00f4ng ch\u1ec9 b\u00e1n m\u00e1y t\u00ednh (WHAT<\/strong>), h\u1ecd truy\u1ec1n c\u1ea3m h\u1ee9ng b\u1eb1ng vi\u1ec7c th\u00e1ch th\u1ee9c hi\u1ec7n tr\u1ea1ng v\u00e0 s\u00e1ng t\u1ea1o<\/strong> (WHY<\/strong>). \u0110i\u1ec1u n\u00e0y t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

    B\u00e0i h\u1ecdc:<\/strong> H\u00e3y lu\u00f4n b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e2u h\u1ecfi “T\u1ea0I SAO?”<\/strong> \u2013 Khi b\u1ea1n c\u00f3 m\u1ed9t l\u00fd do m\u1ea1nh m\u1ebd, kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean s\u1ebd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng.<\/h3>\n\n\n\n
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    2. Ng\u01b0\u1eddi mua h\u00e0ng kh\u00f4ng mua “c\u00e1i g\u00ec” m\u00e0 mua “t\u1ea1i sao”<\/strong><\/h2>\n\n\n\n

    Sinek gi\u1ea3i th\u00edch r\u1eb1ng con ng\u01b0\u1eddi kh\u00f4ng mua s\u1ea3n ph\u1ea9m ch\u1ec9 v\u00ec t\u00ednh n\u0103ng hay gi\u00e1 c\u1ea3 \u2013 h\u1ecd mua d\u1ef1a tr\u00ean c\u1ea3m x\u00fac v\u00e0 ni\u1ec1m tin.<\/strong><\/p>\n\n\n\n

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    • N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng \u1edf c\u1ea5p \u0111\u1ed9 c\u1ea3m x\u00fac, h\u1ecd s\u1ebd trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n
    • M\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb<\/strong> b\u1ea1n \u0111\u1ea1i di\u1ec7n.<\/li>\n<\/ul>\n\n\n\n

      \ud83d\udca1 V\u00ed d\u1ee5:<\/strong> Starbucks kh\u00f4ng ch\u1ec9 b\u00e1n c\u00e0 ph\u00ea \u2013 h\u1ecd b\u00e1n tr\u1ea3i nghi\u1ec7m, kh\u00f4ng gian th\u01b0 gi\u00e3n, v\u00e0 s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa con ng\u01b0\u1eddi.<\/p>\n\n\n\n

      B\u00e0i h\u1ecdc:<\/strong> \u0110\u1eebng ch\u1ec9 t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m \u2013 h\u00e3y x\u00e2y d\u1ef1ng m\u1ed9t c\u00e2u chuy\u1ec7n v\u00e0 m\u1ed9t s\u1ee9 m\u1ec7nh m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tin t\u01b0\u1edfng.<\/h3>\n\n\n\n
      \n\n\n\n

      3. L\u00e3nh \u0111\u1ea1o truy\u1ec1n c\u1ea3m h\u1ee9ng vs. L\u00e3nh \u0111\u1ea1o thao t\u00fang<\/strong><\/h2>\n\n\n\n

      C\u00f3 hai c\u00e1ch \u0111\u1ec3 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi kh\u00e1c h\u00e0nh \u0111\u1ed9ng:<\/p>\n\n\n\n

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      1. Thao t\u00fang (Manipulation):<\/strong> Gi\u1ea3m gi\u00e1, qu\u1ea3ng c\u00e1o c\u01b0\u1eddng \u0111i\u1ec7u, g\u00e2y \u00e1p l\u1ef1c.<\/li>\n\n\n\n
      2. Truy\u1ec1n c\u1ea3m h\u1ee9ng (Inspiration):<\/strong> T\u1ea1o ra m\u1ed9t s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn v\u00e0 \u0111\u1ed9ng l\u1ef1c r\u00f5 r\u00e0ng.<\/li>\n<\/ol>\n\n\n\n

        Nh\u1eefng c\u00f4ng ty ch\u1ec9 d\u1ef1a v\u00e0o gi\u1ea3m gi\u00e1 ho\u1eb7c qu\u1ea3ng c\u00e1o m\u1ea1nh m\u1ebd \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng c\u00f3 s\u1ef1 trung th\u00e0nh l\u00e2u d\u00e0i. Ng\u01b0\u1ee3c l\u1ea1i, nh\u1eefng c\u00f4ng ty truy\u1ec1n c\u1ea3m h\u1ee9ng s\u1ebd x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

        \ud83d\udca1 V\u00ed d\u1ee5:<\/strong> Tesla kh\u00f4ng c\u1ea7n qu\u1ea3ng c\u00e1o m\u1ea1nh nh\u01b0ng v\u1eabn c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh nh\u1edd t\u1ea7m nh\u00ecn c\u1ee7a Elon Musk v\u1ec1 m\u1ed9t t\u01b0\u01a1ng lai n\u0103ng l\u01b0\u1ee3ng b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

        B\u00e0i h\u1ecdc:<\/strong> H\u00e3y t\u1eadp trung v\u00e0o truy\u1ec1n c\u1ea3m h\u1ee9ng<\/strong>, thay v\u00ec ch\u1ec9 d\u00f9ng c\u00e1c chi\u00eau tr\u00f2 ti\u1ebfp th\u1ecb ng\u1eafn h\u1ea1n.<\/h3>\n\n\n\n
        \n\n\n\n

        4. Ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o v\u0129 \u0111\u1ea1i t\u1ea1o ra s\u1ef1 tin t\u01b0\u1edfng<\/strong><\/h2>\n\n\n\n

        Nh\u1eefng l\u00e3nh \u0111\u1ea1o xu\u1ea5t s\u1eafc kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 quy\u1ec1n l\u1ef1c cao nh\u1ea5t, m\u00e0 l\u00e0 nh\u1eefng ng\u01b0\u1eddi t\u1ea1o ra ni\u1ec1m tin v\u00e0 s\u1ef1 an to\u00e0n cho nh\u00e2n vi\u00ean<\/strong>.<\/p>\n\n\n\n

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        • Nh\u1eefng t\u1ed5 ch\u1ee9c v\u0129 \u0111\u1ea1i gi\u1ed1ng nh\u01b0 m\u1ed9t gia \u0111\u00ecnh<\/strong>, n\u01a1i nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 v\u00e0 c\u00f3 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 c\u1ed1ng hi\u1ebfn.<\/li>\n\n\n\n
        • M\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o gi\u1ecfi kh\u00f4ng ch\u1ec9 ra l\u1ec7nh, m\u00e0 c\u00f2n l\u00e0 ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u b\u1eb1ng h\u00e0nh \u0111\u1ed9ng.<\/strong><\/li>\n<\/ul>\n\n\n\n

          \ud83d\udca1 V\u00ed d\u1ee5:<\/strong> CEO c\u1ee7a Costco ch\u1ea5p nh\u1eadn gi\u1ea3m l\u01b0\u01a1ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c tr\u1ea3 l\u01b0\u01a1ng cao h\u01a1n. K\u1ebft qu\u1ea3 l\u00e0 nh\u00e2n vi\u00ean l\u00e0m vi\u1ec7c g\u1eafn b\u00f3 v\u00e0 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

          B\u00e0i h\u1ecdc:<\/strong> \u0110\u1ec3 t\u1ea1o ra m\u1ed9t t\u1ed5 ch\u1ee9c m\u1ea1nh, h\u00e3y x\u00e2y d\u1ef1ng v\u0103n h\u00f3a tin t\u01b0\u1edfng v\u00e0 quan t\u00e2m l\u1eabn nhau.<\/h3>\n\n\n\n
          \n\n\n\n

          5. Truy\u1ec1n c\u1ea3m h\u1ee9ng th\u00f4ng qua c\u00e2u chuy\u1ec7n<\/strong><\/h2>\n\n\n\n

          Con ng\u01b0\u1eddi k\u1ebft n\u1ed1i v\u1edbi c\u00e2u chuy\u1ec7n nhi\u1ec1u h\u01a1n l\u00e0 v\u1edbi d\u1eef li\u1ec7u ho\u1eb7c l\u00fd lu\u1eadn logic.<\/p>\n\n\n\n

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          • Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh s\u1eed d\u1ee5ng c\u00e2u chuy\u1ec7n \u0111\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng<\/strong> v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u1ecd l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a \u0111i\u1ec1u g\u00ec \u0111\u00f3 l\u1edbn h\u01a1n<\/strong>.<\/li>\n\n\n\n
          • C\u00e2u chuy\u1ec7n gi\u00fap con ng\u01b0\u1eddi d\u1ec5 d\u00e0ng nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 g\u1eafn b\u00f3 v\u1edbi n\u00f3.<\/li>\n<\/ul>\n\n\n\n

            \ud83d\udca1 V\u00ed d\u1ee5:<\/strong> Nike kh\u00f4ng ch\u1ec9 b\u00e1n gi\u00e0y, h\u1ecd k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n v\u1ec1 nh\u1eefng ng\u01b0\u1eddi v\u01b0\u1ee3t qua th\u1eed th\u00e1ch v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/strong><\/p>\n\n\n\n

            B\u00e0i h\u1ecdc:<\/strong> N\u1ebfu mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, h\u00e3y k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng.<\/h3>\n\n\n\n
            \n\n\n\n

            6. S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa nh\u1eefng c\u00f4ng ty tr\u01b0\u1eddng t\u1ed3n v\u00e0 c\u00f4ng ty th\u1ea5t b\u1ea1i<\/strong><\/h2>\n\n\n\n

            Nh\u1eefng c\u00f4ng ty t\u1ed3n t\u1ea1i l\u00e2u d\u00e0i kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o doanh thu \u2013 h\u1ecd t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb v\u00e0 s\u1ee9 m\u1ec7nh<\/strong>.<\/p>\n\n\n\n

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            • C\u00e1c c\u00f4ng ty th\u1ea5t b\u1ea1i:<\/strong> Ch\u1ec9 quan t\u00e2m \u0111\u1ebfn l\u1ee3i nhu\u1eadn ng\u1eafn h\u1ea1n, c\u1ea1nh tranh b\u1eb1ng gi\u00e1 c\u1ea3.<\/li>\n\n\n\n
            • C\u00e1c c\u00f4ng ty tr\u01b0\u1eddng t\u1ed3n:<\/strong> X\u00e2y d\u1ef1ng s\u1ee9 m\u1ec7nh r\u00f5 r\u00e0ng, c\u00f3 t\u1ea7m nh\u00ecn xa, g\u1eafn k\u1ebft nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n

              \ud83d\udca1 V\u00ed d\u1ee5:<\/strong> Google kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 \u2013 h\u1ecd c\u00f3 s\u1ee9 m\u1ec7nh t\u1ed5 ch\u1ee9c v\u00e0 l\u00e0m cho th\u00f4ng tin tr\u00ean th\u1ebf gi\u1edbi tr\u1edf n\u00ean d\u1ec5 d\u00e0ng truy c\u1eadp.<\/strong><\/p>\n\n\n\n

              B\u00e0i h\u1ecdc:<\/strong> M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 ki\u1ebfm ti\u1ec1n, nh\u01b0ng m\u1ed9t doanh nghi\u1ec7p v\u0129 \u0111\u1ea1i c\u1ea7n c\u00f3 t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng.<\/strong><\/h3>\n\n\n\n
              \n\n\n\n

              7. T\u1ea1i sao m\u1ed9t s\u1ed1 c\u00f4ng ty “m\u1ea5t l\u1eeda” theo th\u1eddi gian?<\/strong><\/h2>\n\n\n\n

              Nhi\u1ec1u c\u00f4ng ty kh\u1edfi \u0111\u1ea7u v\u1edbi m\u1ed9t WHY m\u1ea1nh m\u1ebd<\/strong>, nh\u01b0ng theo th\u1eddi gian, h\u1ecd qu\u00ean m\u1ea5t l\u00fd do ban \u0111\u1ea7u<\/strong> v\u00e0 ch\u1ec9 t\u1eadp trung v\u00e0o doanh thu.<\/p>\n\n\n\n

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              • Khi c\u00e1c nh\u00e0 s\u00e1ng l\u1eadp r\u1eddi \u0111i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh m\u1ea5t b\u1ea3n s\u1eafc n\u1ebfu kh\u00f4ng c\u00f3 ai gi\u1eef v\u1eefng s\u1ee9 m\u1ec7nh.<\/li>\n\n\n\n
              • M\u1ed9t c\u00f4ng ty v\u0129 \u0111\u1ea1i lu\u00f4n ph\u1ea3i g\u00ecn gi\u1eef v\u00e0 truy\u1ec1n b\u00e1 “WHY” c\u1ee7a m\u00ecnh<\/strong> \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c g\u1eafn k\u1ebft.<\/li>\n<\/ul>\n\n\n\n

                \ud83d\udca1 V\u00ed d\u1ee5:<\/strong> Microsoft t\u1eebng c\u00f3 s\u1ee9 m\u1ec7nh thay \u0111\u1ed5i th\u1ebf gi\u1edbi b\u1eb1ng m\u00e1y t\u00ednh c\u00e1 nh\u00e2n. Nh\u01b0ng khi ch\u1ec9 t\u1eadp trung v\u00e0o c\u1ea1nh tranh v\u1edbi Apple, h\u1ecd m\u1ea5t \u0111i s\u1ee9c h\u00fat ban \u0111\u1ea7u.<\/p>\n\n\n\n

                B\u00e0i h\u1ecdc:<\/strong> \u0110\u1eebng bao gi\u1edd \u0111\u00e1nh m\u1ea5t WHY<\/strong> c\u1ee7a b\u1ea1n \u2013 n\u00f3 ch\u00ednh l\u00e0 linh h\u1ed3n c\u1ee7a t\u1ed5 ch\u1ee9c.<\/h3>\n\n\n\n
                \n\n\n\n

                K\u1ebft lu\u1eadn<\/strong><\/h2>\n\n\n\n

                B\u1eaft \u0110\u1ea7u V\u1edbi C\u00e2u H\u1ecfi T\u1ea1i Sao<\/em> kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch v\u1ec1 kinh doanh m\u00e0 c\u00f2n l\u00e0 m\u1ed9t tri\u1ebft l\u00fd s\u1ed1ng gi\u00fap c\u00e1 nh\u00e2n v\u00e0 t\u1ed5 ch\u1ee9c \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng th\u1ef1c s\u1ef1. Nh\u1eefng b\u00e0i h\u1ecdc quan tr\u1ecdng bao g\u1ed3m:<\/p>\n\n\n\n

                  \n
                1. B\u1eaft \u0111\u1ea7u v\u1edbi “T\u1ea1i sao”<\/strong> \u2013 \u0110\u1eebng ch\u1ec9 t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m, h\u00e3y t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb v\u00e0 s\u1ee9 m\u1ec7nh.<\/li>\n\n\n\n
                2. Kh\u00e1ch h\u00e0ng kh\u00f4ng mua “c\u00e1i g\u00ec” m\u00e0 mua “t\u1ea1i sao”<\/strong> \u2013 H\u00e3y x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n c\u1ea3m h\u1ee9ng.<\/li>\n\n\n\n
                3. L\u00e3nh \u0111\u1ea1o xu\u1ea5t s\u1eafc kh\u00f4ng thao t\u00fang m\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng<\/strong> \u2013 X\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 s\u1ef1 trung th\u00e0nh.<\/li>\n\n\n\n
                4. S\u1eed d\u1ee5ng c\u00e2u chuy\u1ec7n \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/strong> \u2013 \u0110\u1eebng ch\u1ec9 b\u00e1n s\u1ea3n ph\u1ea9m, h\u00e3y k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n.<\/li>\n\n\n\n
                5. C\u00e1c c\u00f4ng ty th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i \u0111\u1ec1u gi\u1eef v\u1eefng WHY c\u1ee7a h\u1ecd<\/strong> \u2013 \u0110\u1eebng qu\u00ean l\u00fd do ban \u0111\u1ea7u khi\u1ebfn b\u1ea1n b\u1eaft \u0111\u1ea7u.<\/li>\n<\/ol>\n\n\n\n

                  N\u1ebfu b\u1ea1n mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t nh\u00e0 l\u00e3nh \u0111\u1ea1o truy\u1ec1n c\u1ea3m h\u1ee9ng ho\u1eb7c x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p v\u0129 \u0111\u1ea1i, h\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e2u h\u1ecfi “T\u1ea0I SAO?”<\/strong>.<\/p>\n\n\n\n

                  <\/p>\n\n\n\n

                  <\/p>\n\n\n\n

                  \n\n\n\n

                  Current: Topic 2.1<\/kbd><\/strong><\/h3>\n\n\n\n

                  Download:<\/strong><\/p>\n\n\n\n

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                  <\/p>\n\n\n\n

                  <\/p>\n","protected":false},"excerpt":{"rendered":"

                  H\u00e3y B\u1eaft \u0110\u1ea7u V\u1edbi C\u00e2u H\u1ecfi T\u1ea1i Sao Cu\u1ed1n s\u00e1ch H\u00e3y B\u1eaft \u0110\u1ea7u V\u1edbi C\u00e2u H\u1ecfi T\u1ea1i Sao c\u1ee7a Simon Sinek l\u00e0 m\u1ed9t trong nh\u1eefng t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n v\u1ec1 l\u00e3nh \u0111\u1ea1o, kinh doanh v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng. Cu\u1ed1n s\u00e1ch gi\u1ea3i th\u00edch t\u1ea1i sao m\u1ed9t s\u1ed1 c\u00e1 nh\u00e2n v\u00e0 t\u1ed5 ch\u1ee9c th\u00e0nh c\u00f4ng v\u01b0\u1ee3t tr\u1ed9i […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-235","post","type-post","status-publish","format-standard","hentry","category-day-2"],"_links":{"self":[{"href":"https:\/\/glowpax.top\/index.php?rest_route=\/wp\/v2\/posts\/235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glowpax.top\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glowpax.top\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glowpax.top\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/glowpax.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=235"}],"version-history":[{"count":15,"href":"https:\/\/glowpax.top\/index.php?rest_route=\/wp\/v2\/posts\/235\/revisions"}],"predecessor-version":[{"id":496,"href":"https:\/\/glowpax.top\/index.php?rest_route=\/wp\/v2\/posts\/235\/revisions\/496"}],"wp:attachment":[{"href":"https:\/\/glowpax.top\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glowpax.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glowpax.top\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}